Merchandise License Agreement Template

This template kit provides a basic merchandise license agreement as well as explanatory background and instructions for filling out the template.

Merchandise license agreement template. The licensor usually garners extra income and publicity while the licensee obtains a chance to benefit from an association with the licensor s properties. A merchandise license agreement describes the terms through which the owner of intellectual property notably in the form of a trademark service mark or copyright grants a party called the licensee the right to use the property for distribution marketing and sale this property is most frequently in the form of a fictional character or mascot a familiar logo film television show or a. A license agreement is the basis for every merchandise licensing transaction. A licensing agreement is a document used by the owner of some form of intellectual property such as a logo photograph or song to give permission to some other individual to use that property.

The licensor will want to limit the territory to countries in which the licensee has a presence and may want to limit the channels of trade e g. This merchandising license agreement the agreement is made and entered into this day of 2017 the effective date by and between already llc d b a yums a texas limited liability company with offices at 207 n. It is a written document that gives you the license for using the intellectual property and trademarked images on products that the merchandise sells. Elm street arlington texas 76011 licensor and a corporation organized and existing under the laws of the.

To give you an idea of what s included in the kit we include the opening sections below. Use the merchandising agreement document if. Upstairs department stores mid tier department stores or mass market. The agreement outlines how the licensor the party who owns the property will grant the license to use their property to the licensee the party who is using the licensor s property.

Save sign print and download your document when you are done. Exhibit d 2 h merchandise license agreement. The license agreement should specify the geographic areas and channels of trade in which the licensed merchandise can be sold. If you have created a logo product or anything that could sell to the people you still need a merchandising agreement.

Typically the licensor and licensee put together the best written agreement so they can both profit.