Press Release Dateline Example

The dateline is the section of a news story or press release that indicates where and when the news being reported has taken took place. In the old days many of us never included datelines on our press. The standard press release addresses a discrete time sensitive news event such as a product launch executive appointment or earnings report.

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It contains a compelling headline a developed story with a newsworthy angle multimedia quotes links a cta a boilerplate and contact information.

Press release dateline example. Press releases often include the date the information is being released along with the dateline like so. The third part of the press release which i ve highlighted in pink is called the dateline and you can see it here. Use these samples as starting blocks templates or simply as sparks to generate ideas for your own press releases. For this reason ereleases has pulled together tried and true examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign.

A proper dateline is important because it is the first thing that a reader and any journalist considering picking up your story will see. For example a company might write a press release about a company merger a product launch an event or another piece of business related news. There are three general press release archetypes. Press release tip 10 include a dateline that shows when and where you wrote the release.

A press release is a 300 to 500 word statement distributed by a business to the press to help generate media coverage and public awareness of specific news. Press release writing is definitely not easy. It offers perspective for the reader because it shows where the press release originated and the date it was written.