Sample Briefing Document
What to put in a marketing brief.
Sample briefing document. It is very important that the briefing document identify the issue in the most concise manner possible and propose a solution. A good briefing note should be short concise clear reliable. It breaks down complex information into a short well structured document. A marketing brief is one of the initial documents that are created to ensure that the groundwork or framework of any marketing activity is presented and laid out accordingly.
A creative brief template is an essential document or tool in any kind of marketing or advertising campaign. While it s called a creative brief it is really a communication tool and communication is one of the most important aspects even more important than creativity of a successful. Download briefing paper template 073019 docx if this does not work you may need to click and hold mac or right click on the link pc then choose download to disk save target as or the equivalent. A creative brief is a one to two page communication tool that outlines a marketing or advertising project s requirements the client s vision for a brand or a product expectations goals and resources.
Marketing briefs differ from one another depending on the foundation where the marketing activities will be based or the specific kind of marketing campaign where the brief will be used. It s a sort of metaphorical map which the people in the creative team follow. It s a document which is created by the requesting party to define the parts of. Looking for some tips for writing a briefing document.
It can be defined as a short paper that quickly and effectively informs a decision maker about an issue.