Sample Content Strategy Plan
Your company is unique so your content marketing strategy should be unique too.
Sample content strategy plan. As cmi research shows marketers with a documented content marketing strategy are more effective than those who lack a written strategy. Plan tactics and channels to make your content marketing a success. Let s walk though how you can write a content marketing strategy one that pulls together all the pieces and gives you a clear plan for moving forward. A strategic plan is a roadmap to grow your business.
Marketing strategy template excel. The content marketing strategy is the story you want to tell your customers about your product through those pieces of content. Some are from our clients. Fill the templates out customize them and execute.
While a content marketing strategy outlines what your goals are who your audience is and so on a plan covers the execution of content marketing so that you can reach your goals and connect with your audience. There s one for every stage of your social marketing journey from planning and creating content to publishing posts and measuring results. The plan should be based on your company s business goals and resources including staff. If you lack a written strategy a one page plan is a great place to begin.
We ve assembled a handful of sample strategic plans. Once you re confident in the strategy you re presenting you ll have the complete attention of every executive in that conference room. Making a content strategy your own. Now it s time to download that template and see what story your content strategy is trying to tell.
Map out every part of your strategy in one place complements this guide. Document your entire marketing plan using this free outline. Start with an outline writing a strategy can sound like a daunting task. To help you succeed use this proven strategic plan template and the information below details the 13 key sections you must include in your.
Others are just examples. Marketing plan outline template word. Yet only 40 of b2c and 37 of b2b marketers have written down a plan. Content marketing strategy template powerpoint.
Basic content marketing plan examples a content marketing plan should provide you with a map or step by step guide for implementing content marketing at your company. And with any luck they ll refer you to their friends. You ll see results too. It creates clarity alignment and organization wide engagement.