Sample Content Strategy

Many people we train have never seen a content strategy. Moz is nothing if not thorough so it should come as no surprise that their content strategy template is five chapters long and chock full of useful advice. Of course if we consult they have the strategy written for them.

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Assemble your content marketing team.

Sample content strategy. There was a problem a big bad wolf a conflict pigs who were trying to protect their homes from the wolf and a solution building a brick house to keep the wolf out at least until he fell down the chimney. The next ten steps are going to walk you through how to fill in the template you downloaded earlier and create your content marketing strategy. The important thing is to keep it to a single page that can be easily shared to maximize its impact and usefulness with executives and content creators. A sound content strategy supports people on both sides of your product.

Back to the top. And while the content they create varies by platform it all serves the same purpose. If you d like to use this method as a foundation for your next content marketing strategy you re totally welcome to grab the template. If you absolutely need more space use legal sized paper or even an 11 by 17 inch piece.

See the webinar for an example of each. Moz provide a free content strategy template in ms word format. Download this content marketing strategy template for yourself. It s ungated and available for download as a 17 page word document.

To create a solid content strategy you have to start with a goal. Those who are still figuring out what their main challenges are and those who are already using your product to overcome these challenges. Click here to download the content strategy template. This content marketing strategy template fits on one side of standard printer paper.

Your content reinforces the solution s you re offering and makes your customers more qualified users of your product. A content strategy can either be about a brand s journey to land a customer useful when a brand is new or has lost its way or a content strategy can be about a customer s journey and how the brand can help. Your current landscape is your ground situation. Just click the link below to grab a downloadable version of the template.

In our workshops we take organisations through a series of exercises to get them to a point where they can start working towards a good strategy. Think of those fairy tales you heard as a child. Content strategy and all content marketing is a form of storytelling. The first step in your content marketing strategy process is to document the team that will be working on the content from start to finish.

Wendy s is a great example of a well honed overarching content strategy. 2 moz content strategy template.