Strategic Communication Plan Communication Strategy Sample
This plan has been developed to ensure consistent themes messaging tones and organization in all communication and marketing.
Strategic communication plan communication strategy sample. Determine stakeholder and target audience. Come up with a communication strategic plan that is aligned with the organizational aspirations. Strategic communications helps an organization share a clearly defined message with everyone involved with that organization internally and externally. With this strategic communication plan the chamber will successfully execute communication and marketing efforts which support the current strategic plan as well as evaluate the effectiveness of those efforts.
This template sets the stage for your full strategic communications plan in nine sections. Creating a communication strategy step 1. Listed below are a few of the guidelines that you should remember when developing communication strategy plans. The suggested goals were taken from the guiding principles objectives and action steps.
Ensure that you will have an assessment of the current condition of the. Strategic communications planning the purpose of a strategic communications plan is to in tegrate all the organization s programs public education and advocacy efforts. By plan ning a long term strategy for your efforts you will be posi tioned to be more proactive and strategic rather than con. It is an intentional process that looks at what each audience within the group needs to hear from you.
Highlight naval aviation s critical role in the maritime strategy. Strategic communication plan july 2010 december 2011. Write an executive strategy. Message and time frame.
Sample outline for a strategic communication action plan the following is an example of an outline for a strategic communication action plan for xxxx county schools based on the recommendations from an nspra communication audit report. You gotta have a plan. Summary of the communications plan following a strategic communications planning approach the ppjv has developed a strategic communications plan for 2013 2017. Elements of a strategic communications plan determine goal identify and profile audience develop messages select communication channels choose activities and materials.
Sample activities news conferences editorial board meetings at newspapers radio talk or call in shows a benefit race parades web links. This plan will guide the communications efforts of the ppjv staff and communications contractors or new staff. It also aims to support activities by the ppjv technical.