Annual Fundraising Appeal Letter Sample

The overline or headline introduction body closing postscript and reply device.

Annual fundraising appeal letter sample. Animal shelter appeal letter a sample appeal letter asking for donations to an animal shelter tips on how to craft your own donation request letter. It s important to remember though that no single example is perfect. Make a good first impression. A longer fundraising appeal letter will do better than a shorter letter.

And this letter uses the word you 14 times. It uses the pronoun your 8 times. If any words or phrases seem to ring true to your cause and for your donors by all means use them. Fundraising letters are typically written as a business style letter and include six sections.

Reviewing annual appeal letter examples will give you a strong starting point on sending out your yearly donation request. Every time leah has tested a short letter one sheet two sides or less versus a long letter two sheets four sides or more the long letter has outperformed the short letter. During boston university s 24 hour annual giving day 2017 they raised more than 2 3 million from over 11 500 gifts an increase of 800 000 from the previous year. This means it s imperative to study several samples online and keep the aforementioned strategies in mind.

First you need to get your donor to open your letter. Download a printable pdf version here. And i d be pleased if you d like to knock off any part of this letter. Follow up after your year end appeal letter.

Fundraising letter templates why you should avoid using fundraising letter templates for starters they are too generic and don t convey the right message to prospective donors. Give some thought to the outer envelope. Follow these tips from tom ahern to ensure that your letter is as effective and fun to create as possible. You can have an advantage if you stand out by creating an amazing appeal letter.

Bu s success was due in part to a stellar marketing campaign. Personalize every aspect of your year end appeal. Leah reminds us again that we are not your donor. This simple fundraising appeal came from save the chimps an organization that rescues chimpanzees and gives them a happy home for the rest of their lives.

Share your success stories in your end of year appeal. Present your year end appeal letter through the right channel. This letter came on simple letterhead and focused on one thing food. Format your appeal letter strategically.

The sample above is a prime example of a well crafted fundraising email. That doesn t mean a teaser that says 2016 annual appeal. My donor centered appeal letter is all about the donor.